Picket Fence Media publishes the San Clemente Times, Dana Point Times, and The Capistrano Dispatch- The papers are a unique “magapaper” that blends the journalistic qualities of a hard-hitting, buzz-making newspaper with the flair and style of a trend-setting magazine. They are a free publication that you can see yourself in – figuratively and literally- with a focus on human-interest stories, small business and local issues. They provide useful information in an entertaining format with the goal of helping you live a better life. Our mission statement: “To entertain, inform and inspire the residents by providing them with a news source they can trust and be proud of.” It’s Local News You Can Use!
San Clemente Times publishes 20,000 copies every Thursday, of which 13,000 copies are delivered directly to single-family homes and 7,000 are distributed throughout town. Demographic: San Clemente has a median age of 38, median family income of $75,700 and median home value of $900,000. The “Spanish Village by the Sea” and its 65,000-plus residents are a marketer’s dream.
Dana Point Times publishes 10,000 copies every Friday, of which 8,000 copies are delivered directly to single-family homes and 2,000 are distributed throughout town. Demographic: With a median age of 39, median family income of $85,522 and median home value of $1,007,000 Dana Point is a coastal jewel and one of Orange County’s most popular destinations for visitors.
The Capistrano Dispatch publishes 11,500 on the second and fourth Friday of each month. Of those 9,500 are delivered directly to single-family homes and 2,000 are distributed throughout town. Demographic: With a median age of 38, median family income of $62,937 and median home value of $606,000, San Juan Capistrano is a city with a rich cultural history centered around its famous mission.
Special Sections / Theme IssuesWe publish several special inserts every year that are great marketing vehicles allowing you to target a specific audience whether it be surf, football, summer camps, beauty and more…our special sections offer something for everyone.
- People’s Choice Awards - all three papers
- Valentine’s Day Special - all three papers
- Festival of Whales – all three papers
- Swallow’s Day Parade – The Capistrano Dispatch
- Dana Point Grand Prix – DP Times
- Summer Camp Guide - all three papers
- Mother’s Day – all three papers
- DP Boat Show – all three papers
- A New You: A Resource Guide to a Healthier You - all three papers
- Graduation Keepsake Specials - all three papers
- Ocean Festival - SC Times
- Football Previews - all three papers
- Hurley Pro Event Guide – SC Times
- Turkey Trot – DP Times
- Holiday Gift Guide – all three papers
- New Year’s Eve hot spots – all three papers
- ”Good Eats” Dining Guides – SC Times
- Turkey Trot – DP Times
- SJC Chamber Connection- Capo Dispatch
- DP Chamber Shop Local- DP Times
- El Despacho – monthly Spanish language newspaper
- South Orange County Bridal Guide – annual glossy “everything wedding” magazine
- San Juan Capistrano Chamber Business Directory & Visitor Guide – annual glossy magazine
Display Ads and Premium Ad Placement
Display ads appear throughout the “well” of the paper and range in size from eighth-page to full-page. Display ads may contain graphics and unique designs, and may be black & white or full-color. Premium positions are:
- Inside Front Cover
- Inside Back Cover
- Back Cover
- Center
Business Card Ads
The Business (card) Directory section provides “service” oriented businesses from house painters to handymen and for those looking to brand their name/likeness for top-of-mind awareness.
Business Listings
The Locals Only are business listings like a phone directory that include business name and contact information under a specific category. Listings can be upgraded to include additional or alternate categories and/or a monthly featured 50-word spotlight. The Locals Only listings are also online as added value.
Classified Ads
Simple line ads can run in one or all four newspapers and can be upgraded with bold type, a border or shading. All classifieds must be entered online EXCEPT garage sale ads, which are free and should be emailed directly to classifieds@sanclementetimes.com.
Inserts
PRE-printed inserts are a great and effective way to market your business. With drop-in-your-lap marketing, it’s the easiest way to ensure your message falls into the hands of a potential customers. Inserts must be pre-printed by advertiser and delivered to our printer for distribution.
Web banners - A great and affordable way to further your reach. Banner ads link the viewer directly back to your Web site. Analytics can be provided to show click through results on a monthly basis.
Video Commercial Ads – Stand out from traditional Web banners and create is a high impact way to speak to your customers. A custom online video commercial ad is one of the most cost-effective ways to have a professionally produced, live-action video of you, your staff, and your business allowing potential customers to see, hear and experience your business before calling or visiting it. It's just like having a TV commercial online. Video commercial ads can be upgraded with link to any one of our Web sites as well as posted to YouTube's network.
Online Business Directory Listings - Our Search South OC tri-city Business Directory listings are available to all businesses for FREE! You can go in and “claim” your business (if you don’t see your business listed, you can simply add it) and then you can upgrade to a search engine-optimized micro site with one or multiple pages with special features including a photo gallery, blog, coupon page, unlimited video storage, customer reviews and much more! Your site is then connected to a massive network of over 400 media groups getting you the inbound organic links you need to get to the top of Google, Yahoo, Bing, etc.
Gold Business Listing – Basic Package
Gold listings provide a 24/7 micro site that is fully customizable and accessible via search engines such as Google, Yahoo, Bing, etc., plus all three of our Web sites sanclementetimes.com, danapointtimes.com and thecapistranodisaptch.com. It allows you to advertise your products, services, map, directions, hours of operation, and much more.
Click HERE to view a Gold example.
Platinum Business – Robust Package
A Platinum Business Directory Listing provides a 24/7 multiple page micro site that is fully customizable and accessible via search engines such as Google, Yahoo, Bing, etc., plus all three of our Web sites sanclementetimes.com, danapointtimes.com and thecapistranodisaptch.com. It allows you to advertise your products, create coupons, write a blog, upload video and photos (with unlimited storage) and much more! This multiple page micro site is also a standalone Web site that is linked to a VAST network of media groups giving you the inbound (organic) links needed to get to the top of search engines. Also link to your current Website (if applicable) to increase traffic!
Click HERE to view a Platinum example.
Our Bulk Deal is the most cost effective way to reach a vast audience with multiple tiered marketing. Take advantage of tremendous savings by combining your print and online advertising campaign.
- PRINT ADS
- ONLINE ADS
- BUSINESS DIRECTORY LISTING & MICROSITE
- VIDEO COMMERCIAL
For advertising information, please call
Michele Reddick at 949.388.7700, ext. 103 or
E-Mail: mreddick@sanclementetimes.com
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